What we do
A lot of work in this space is reactive. Something goes wrong, people respond, the cycle resets. We're focused on the layer underneath: the assumptions audiences carry, the patterns nobody's tracking, the stories that keep getting told because no one has built the case for doing it differently.
That's narrative change. Research and strategy that work on a longer timeline than a news cycle.
We partner with organizations, studios, and brands to figure out where Latino representation stands, where it falls short, and what to do about it.
What We Found
We recently completed an analysis of Latino representation across the top 20 broadcast programs of the 2024–2025 season. Some of the numbers:
6.1% of characters were Latino. We're 20% of the population.
1 in 4 Latino characters with a known occupation were career criminals.
74% had no cultural specificity. No country of origin, no heritage. Just "Latino."
None of this is surprising if you've been paying attention. What's been missing is the infrastructure to track it systematically and the strategy to turn those findings into something an industry partner can act on.
Ready to Chat?
We're building something. If you're working on Latino representation or think you should be, we want to hear from you.